Online reputation management (ORM) means taking control of the online conversation. Its techniques and strategies ensure that people find the right materials when they look for you on the Internet. Done well, online reputation management creates balance, counteracts misleading trends, and allows you to put your best foot forward.
The Internet is our first stop for everything
✔ Two out of three people see the Internet as the most reliable source of information about a person or a business (Edelman Insights) ✔ 70% of hiring managers have rejected a candidate because of something they found online (Cross-Tab) ✔ When looking for a local business, 97% of people read online reviews (BIA Kelsey) ✔ Looking at statistics like these, it’s clear that what happens online affects your entire life. With each passing day, the online world is intertwined with the rest of our activities. From smartphones to other digital gadgets, from the “Internet of things” to the self-driving cars of the future—you are living each day increasingly online, even if you never touch a computer. That means there are more and more ways for you to leave an online trail, positive or negative. Now, you might not think that people are searching for you, but chances are they are.
✔ Employers doing pre-interview research on a potential employee ✔ Landlords looking into prospective renters ✔ Potential customers doing research on a product or a seller before making the buying decision ✔ Former colleagues looking to share professional opportunities NO MATTER HOW “UNDER THE RADAR” OR “LOW-TECH” YOUR LIFESTYLE, THERE IS A GOOD AMOUNT OF INFORMATION ABOUT YOU ONLINE—AND PEOPLE ARE SEEING IT!
✔ Online Reputation Audit (Conducted through tools) We audit your existing online reputation, including search engine rankings, websites, social media, profiles, blogs, press articles, directory listings, 3rd party sites and reviews. ✔ Identify negative content and positive content opportunities We identify opportunities for positive content, PR and social media, including industry topics and influencers. We also identify ways to repair your company reputation and protect your brand. We examine any negative content or law breaking content, images and videos to see if we can challenge defamatory or unsubstantiated content and remove it. We also submit removal applications. ✔ Business Reputation Management Strategy and Work plan Our team creates a Business Reputation Management Strategy for your business. You receive a Reputation Management Work plan as part of our strategy. A month-by-month plan of action with target outcomes and KPIs based on your key objectives. ✔ Strategy and Work plan delivery 1. Content, Press release (PR) and Social Media. 2. Reviews and Customer Responses. ✔ Ongoing monitoring and Reporting We monitor your online presence, including mentions, sentiment, coverage, reviews, follows and rankings. Insights are fed back into all work streams and give you the report ✔ Success Maintaining a positive and lasting online reputation